Information about your computer, cookies and targeting
1.) Every time you access our site, we collect the following information about your computer: the IP address of your computer, the request of your browser, requesting domain and the date and time of this request. In addition, the status and the amount of data transferred as part of this request are recorded. We also collect product and version information about the browser used and the operating system of your computer. We also record from which website the access to our site was made. The IP address of your computer is only stored for the time of your use of the website and is then anonymised by shortening it. The remaining data is stored for a limited period of time. We use this data for the operation of our website, in particular to detect and correct website errors, to determine the website load and to make adjustments or improvements.
2.) We may also collect information about your use of our website by using so-called browser cookies. These are small text files which are stored on your data carrier and which store certain settings and data for exchange with our system via your browser. Cookies do not damage your computer and do not contain viruses. A cookie usually contains the name of the domain from which the cookie data was sent as well as information about the age of the cookie and an alphanumeric identification character. Cookies enable our systems to recognise the user's device and make any pre-settings immediately available. As soon as a user accesses the platform, a cookie is transferred to the hard disk of the user's computer. Cookies help us to improve our website and to be able to offer you a better and even more personalised service. Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your computer again when you return to our website and thereby: - store information about your preferred activities on the website and thus to tailor our website to your individual interests. This includes, for example, offers that match your personal interests; - speeding up the processing of your requests.
3.) In the cookies we use, only the above-mentioned data about your use of the website is stored. This is not done by assigning it to you personally, but by assigning an identification number to the cookie ("cookie ID"). The cookie ID is not merged with your name, IP address or similar data that would enable the cookie to be assigned to you. For information on how to prevent the use of browser cookies, please refer to section 6.
4.) Our website uses so-called tracking technologies. We use these technologies in order to make the internet offer more interesting for you. This technology makes it possible to address internet users who have already shown an interest in our website on the websites of our partners. The display of these advertising media on the websites of our partners is based on cookie technology and an analysis of previous usage behaviour. This analysis is carried out under a pseudonym and no user profiles are merged with your personal data. If you do not agree to the creation of user profiles, you can object to this by sending us a message. A special opt-out cookie will then be placed on your computer, which must be stored permanently. If you delete this cookie or it is automatically deleted by browser settings, you will have to install this cookie again when you visit our site again.
5.) We work together with the business partners listed below, who help us to make the internet offer and the website more interesting for you. Therefore, when you visit the website, cookies from these partner companies are also stored on your hard drive. These are cookies that are automatically deleted after the specified time. Also through the cookies of our partner companies, data is only collected under a cookie ID, which enables our partners to address you with offers that might actually interest you. How you can prevent the use of such cookies is explained below and in section 4.
5.1) Google Analytics This website uses functions of Google Analytics, a web analysis service of Google Inc. ("Google"). The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will generally be transmitted to and stored by Google on servers in the USA. You can find more information on the handling of user data at Google Analytics in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=en Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will Google link your IP address to other Google data. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
5.1.1) Browser Plugin You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
5.1.2) Opposition to data collection by Google You can also prevent the Google Analytics collection by clicking on the following link. An opt-out cookie is set to prevent future collection of your information when you visit this website: This opt-out cookie must be permanently stored on your computer. If you delete this cookie or if it is automatically deleted by browser settings, you will have to re-install this cookie the next time you visit our site.
5.1.3) IP anonymisation In view of the discussion about the use of analysis tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the function "Activation of IP anonymisation" [_anonymizeIp()] and therefore IP addresses are only processed in abbreviated form to exclude the possibility of direct personal references. Your IP address will be shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage for the website operator. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.
5.1.4) Order processing We have concluded a contract with Google for order processing and fully implement the strict requirements of the data protection authorities when using Google Analytics.
5.2.) Google AdWords We use Google Conversion Tracking. Google AdWords sets a cookie on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If you visit our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the Google ad and have been redirected to this page. Every customer of AdWords receives a different cookie. As a result, cookies cannot be tracked through the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. This tells us the total number of users who have clicked on an ad and been redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking process, you may refuse to accept cookies, for example by changing your browser setting to disable the automatic placing of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com". Further information on Google's data protection and the cookies used can be found here: https://services.google.com/sitestats/en.html
5.3.) Retargeting technology of Google AdWords This website uses Internet retargeting technology. This enables us to target those internet users with advertisements who have already shown an interest in our products. From studies we know that the insertion of personalised, interest-related advertising is more interesting for the Internet user than advertising that has no such personal reference. During retargeting, the insertion of advertising is based on a cookie-based analysis of previous user behaviour. It goes without saying that no personal data is stored in this case either, and it goes without saying that the retargeting technology is used in compliance with the applicable statutory data protection regulations. If you do not wish to use Google Inc. technology to collect and use data, you can use the following link to control cookies for advertising preferences and deactivate interest-based ads: http://www.google.de/policies/technologies/ads/
5.4.) Microsoft Bing Ads We use Microsoft's conversion tracking (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads will set a cookie if our website is accessed via a Microsoft Bing ad. Microsoft Bing and we can thus recognise that someone has clicked on an ad, been redirected to our website and reached a predetermined destination page (conversion page). We only know the total number of users who have clicked on a Bing ad and been redirected to the conversion page. No personal information about the identity of the user is disclosed. If you do not wish to participate in the tracking process, you can also refuse the necessary setting of a cookie via browser settings - for example via browser settings that generally deactivate the automatic setting of cookies. If you do not want Microsoft technology to be used to collect and use this information, you can use the following link to control advertising cookies and disable interest-based ads: http://choice.microsoft.com/en-gb/opt-out You can unsubscribe from the Bing Ads Optimization Program at the following link: https://ads.bingads.microsoft.com/en-gb/optout-optimization For more information about Microsoft's privacy policy and the cookies we use, please visit: http://privacy.microsoft.com/en-gb/fullnotice.mspx
5.5.) Facebook Remarketing / Retargeting Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives information that you have visited our site with your IP address. This enables Facebook to assign your visit to our pages to your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in the Facebook privacy statement at https://www.facebook.com/about/privacy/ . If you do not wish to collect data via Custom Audience, you can deactivate Custom Audiences here (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
5.6.) Conversion measurement with the visitor action pixel of Facebook With your consent, we use the "visitor action pixel" of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") within our Internet presence. This allows us to track users' actions after they have seen or clicked on a Facebook advertisement. This allows us to measure the effectiveness of Facebook Ads for statistical and market research purposes. The data collected in this way is anonymous to us, which means we do not see the personal data of individual users. This data is, however, stored and processed by Facebook, which we will inform you about according to our state of knowledge. Facebook can link this data to your Facebook account and also use it for its own advertising purposes, in accordance with Facebook's data usage guidelines https://www.facebook.com/about/privacy/. You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.
5.7.) Privacy policy for the use of Facebook plugins (Like-Button): Plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. You can recognise the Facebook plugins by the Facebook logo or the "Like-Button" ("Like") on our site. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/ When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like-Button" while you are logged in to your Facebook account, you can link the contents of our pages on your Facebook profile. This enables Facebook to assign visits to our pages to your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the facebook privacy policy at http://en-gb.facebook.com/policy.php. If you do not want Facebook to be able to assign visits to our Pages to your Facebook user account, please log out of your Facebook user account.
5.8.) Browser cookies If you do not wish to use browser cookies, you can set your browser to inform you when cookies are set and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when the browser is closed. Please note that if you deactivate cookies, you may only be able to use our website with restrictions or not at all. If you only want to accept our own cookies, but not the cookies of our service providers and partners, you can select the setting in your browser "Block third-party cookies".
5.9.) Log files The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: - Browser type and browser version - Operating system used - Referrer URL - Host name of the accessing computer - Time of the server request These data cannot be assigned to specific persons. This data is not merged with other data sources. We reserve the right to check these data subsequently if we become aware of concrete indications of illegal use.