Shopping in Italiens Modemetropolen Rom, Florenz & Mailand

About the destination: Modern and old, past and present go side by side, all the time. Whether you are in Rome for 3 days, 3 weeks or 3 months, be prepared to step into the world’s biggest open air museum. Rome will seduce you and it will hardly leave you indifferent. It will surprise you, since has so much to offer to any visitor, and it’s beauty is just been merely blurred by time passing by. Rome is one of world's most photogenic cities - not surprising when you remember what's here - The Vatican, the Trevi Fountain, St Peter's Square, Spanish Steps, Colosseum... Whether you spend your time sightseeing, or lazing in cafés watching the world go by, it will be your turn to feature in your very own Roman Holiday. If you can plan to stay as long as a week, you won't run out of things to do and you'll still feel like you're leaving too soon.

About the destination: Florence is as vital and beautiful today as when its wool and silk merchants and bankers revolutionized the economy of 13th century Tuscany, and the art of Dante and Michelangelo stunned the world. Florence was the centre of the Italian Renaissance. The fruits of the city’s rebirth are still evident in its seemingly endless array of museums, churches and palazzi. With its historic centre classified as a UNESCO World Heritage site, the Duomo, the elegant and beautiful cathedral, dominates the city and is an unmistakable reference point in your wanderings. The River Arno, which cuts through the oldest part of the city, is crowned with the Ponte Vecchio bridge lined with shops and held up by stilts. Dating back to the 14th century, it is the only bridge that survived attacks during WWII. Standing by the river at night, when the city is illuminated with a myriad twinkling lights, is unforgettable. But more remains of Florence’s incomparable heritage than stones and paint, the city’s indomitable spirit has also survived the centuries, ensuring Florentine life today its liveliness and sophistication.

About the destination: With something almost Northern European in the air, yet exuding Italian style, Milan is Italy's most cosmopolitan city. The capital of Lombardy is both hardworking and glamorous - powerful in businesses from finance to fashion and, of course, football. But what gives Milan its certain something is its status as the epicentre of Italian fashion and interior design. International fashionistas, designers, supermodels and paparazzi descend upon the city twice a year for its spring and autumn fairs: Milan, which has carefully guarded its reputation for flair, drama and creativity, is Italy's natural stage. This is certainly one of the best places in Italy to shop, or windowshop. Milan is the main industrial, commercial and financial centre of Italy and as such, is unsurprisingly business-like in appearance. At first glance, it lacks the wow factor, but if you take time and are determined to explore Milan’s streets, you’ll access its aesthetically appealing gems – and they do exist. Cut through the modern metropolitan bustle, and you will stumble across impressive churches and palaces, the pretty Navigli area, the chic Brera district and lively university quarter, and no need to mention a landmark such as the Duomo, or that the city is impressively home to Leonardo da Vinci's 15th century masterpiece The Last Supper. Milan cannot be faulted when it comes to having a good time. The Milanese know how to party – and they don’t waste time getting started. Nightlife tends to kick off at 6pm; enjoying an aperitivo in which locals unwind with post-work drinks and nibbles before heading home is the rule rather than exception. So whether you’re looking for cut-price fashion, an alternative city break or a chance to paint the town red, Milan has undoubtedly got it covered.